Privacy Policy

This Privacy Policy explains how Pure Choice Reviews ("we", "us", "our") collects, uses and protects information when you visit this website. We are an independent review website, and we take a straightforward approach: we collect as little as possible, and we tell you plainly what happens with it.

Who We Are

Pure Choice Reviews is an independent publisher of product reviews and informational content in the health and wellness space. We do not manufacture, sell, ship or fulfil any of the products we write about. If you have a question about this website, you can reach us at info@purechoicereviews.com.

Information We Collect

We do not ask you to create an account, and we do not sell products directly, so we do not collect names, addresses or payment details on this site. The information we do receive falls into two categories.

Information collected automatically

Like most websites, our servers and analytics tools automatically receive certain technical information when you visit:

• Your IP address and approximate location (typically city or region level)
• Browser type, device type and operating system
• The pages you view on this site and how long you spend on them
• The website or advertisement that referred you here
• The date and time of your visit

Information you give us voluntarily

If you email us, we receive your email address and whatever you choose to include in your message. We use it to reply to you and for nothing else.

Cookies and Similar Technologies

This website uses cookies and similar technologies. A cookie is a small text file placed on your device that helps websites function and helps us understand how the site is used.

• Essential cookies — required for the website to display and function correctly.
• Analytics cookies — help us understand which pages are read and how visitors navigate the site, so we can improve our content.
• Advertising and conversion cookies — used to measure the performance of advertising campaigns that bring visitors to this site, including whether a visit resulted in a purchase on a merchant's website.
• Affiliate tracking cookies — set when you click a link to a merchant, so that any resulting purchase is correctly attributed to us.

You can control or delete cookies through your browser settings at any time. Blocking some cookies may affect how parts of this site work.

Third-Party Services

We use third-party services that may collect information about your visit, subject to their own privacy policies:

• Google (Google Ads, Google Analytics) — for advertising and traffic measurement. You can review Google's practices at policies.google.com/privacy and opt out of personalised advertising through Google's Ads Settings.
• ClickBank — the retailer that processes purchases for many of the products we review. When you click through to a product, ClickBank and the product vendor handle your information under their own policies.
• Analytics and conversion tracking providers — used to measure advertising performance.

We do not control these third parties and are not responsible for their privacy practices. We encourage you to read their policies.

How We Use Information

• To operate, maintain and improve this website and its content
• To understand which reviews are useful to readers
• To measure the effectiveness of our advertising
• To respond to messages you send us
• To detect and prevent fraud, abuse or technical problems

What We Do Not Do

When You Leave This Site

Our reviews contain links to merchant websites. Once you click through, you are on a different website governed by a different privacy policy. Any information you provide there — including your name, address and payment details at checkout — is collected by that merchant and its payment processor, not by us. We never see or store your payment information.

Data Retention

Analytics data is retained only as long as needed for the purposes described above, in line with the retention settings of the services we use. Emails you send us are kept only as long as needed to handle your enquiry.

Your Rights

Depending on where you live, you may have rights over your personal information, including the right to request access to it, to request correction or deletion, to object to certain processing, and to opt out of the sale of personal information (we do not sell it). Residents of the European Economic Area and the United Kingdom have these rights under the GDPR; residents of California have similar rights under the CCPA/CPRA.

To exercise any of these rights, email us at info@purechoicereviews.com and we will respond within the timeframe required by applicable law.

Children's Privacy

This website is intended for adults. It is not directed at children under 18, and we do not knowingly collect information from them. If you believe a child has provided us with information, please contact us and we will delete it.

Security

We take reasonable measures to protect the limited information we handle. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. Continued use of the site after changes are posted means you accept the updated policy.

Contact

Questions about this Privacy Policy can be sent to info@purechoicereviews.com.